GINAxC Prioritizes European Promotion During Spring and Summer

During the upcoming spring and summer season, GINAxC has chosen to take on a limited number of live performances in Sweden, with plans to perform only two to three official gigs domestically during this period.

The decision is a strategic one. At this stage of her career, GINAxC’s primary focus lies in her European promotional tour, where she is actively building new connections, strengthening networks, and expanding her presence internationally. With limited time and energy available, priorities have to be set carefully.

“Right now, the Swedish market feels extremely saturated, with a strong focus on younger signed artists and Swedish-language releases. Across Europe, there’s a much broader mix of sounds and voices — and that’s where I’ve received the strongest response from listeners online. I accept where things stand and look forward with curiosity and confidence to what 2026 has to offer.”

Rather than spreading herself too thin, GINAxC has chosen to invest her efforts where she currently sees the strongest opportunities for long-term growth. Many international markets have shown increasing interest in her music, and this is where she feels her artistic direction and sound are finding the most natural space to develop.

For those hoping to see her live in Sweden, GINAxC warmly invites audiences to attend her release party on January 30, as well as the combined release event for “Critical” and “Liar on Fire” on February 20. These shows will offer an intimate opportunity to experience her music live before her focus shifts further abroad.

She acknowledges that this approach may be disappointing to some and offers her sincere apologies. However, this period is about making thoughtful choices and directing energy where it can have the greatest impact. The Swedish music scene currently leans toward formats, genres, and artist profiles that do not fully align with GINAxC’s artistic identity at this moment—making international expansion the most natural path forward. GINAxC looks ahead with gratitude, determination, and excitement for what lies ahead, and hopes to return with even more to share as her journey continues.